Social Mining

Problem

Buying signals hide in the news every day: a company expanding, raising money or opening a site. But sales teams can’t cover them all, so the right moment to reach out often slips by.

Solution

At the SAP Digital Hub Barcelona I built an AI system that scans the news for these signals: it classifies articles, enriches the mentioned companies with relevant data, and proposes a concrete next action for the sales person.
I covered this process in depth in my bachelor thesis.

In collaboration with Modelyzr, SAP and I turned the prototype into a real system — using CRM data and other internal sources, so the recommendations got sharper and ready to act on.

Try it

Pick a headline and run the analysis — the same classify → enrich → recommend pipeline, on sample data.